Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Observing real-world behaviour clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why numbers alone are not https://andrewdisplayjournal.humor-blog.com/38237312/how-digital-signage-is-managed-in-practice