**PPC vs. SEO for Vacation Rentals: Which Drives More Direct Bookings?** When it comes to driving **direct bookings for vacation rentals**, both **PPC (Pay-Per-Click)** and **SEO (Search Engine Optimization)** play vital yet distinct roles. **PPC advertising** offers instant visibility, allowing vacation rental owners to appear at the top of search results and attract immediate tra... https://www.webdesignvr.com/blog/ppc-vs-seo-for-vacation-rentals-which-drives-more-direct-bookings