For vacation rental owners focused on driving direct bookings, the choice between PPC (Pay-Per-Click) and SEO (Search Engine Optimization) is less about "which one" and more about "when and how to use both." PPC campaigns, like Google Ads, offer immediate visibility by placing your property ads at the top of search results, which is excellent for targeting high-intent travelers ready ... https://www.webdesignvr.com/blog/ppc-vs-seo-for-vacation-rentals-which-drives-more-direct-bookings