- Furnishing ‘quality’ results => featuring benefits that can match the user’s intent more closely. Over the downside, if the informational good thing about the rich snippet satisfies the user's search query, it would remove the need to click on through for even more engagement. We will target JSON-LD as https://www.presta-addons-modules.com/en/opencart-seo-automatic-google-rich-snippets-json-ld-integration-opengraph-twitter-tags-schemaorg.html