The process of persuasion can be analyzed within a preliminary way by distinguishing interaction (as the trigger or stimulus) through the involved adjustments in attitudes (because the outcome or response). pole - considered one of two divergent or mutually unique viewpoints; "They're at reverse poles"; "They are really poles apart" https://kyleryvlct.cosmicwiki.com/1333916/indicators_on_persuasion_you_should_know