A Go-To-Market (GTM) technique is a plan that details the way a company will launch services or products into the market, reach target customers, and achieve competitive advantage. A well-designed GTM strategy makes sure that products and services are introduced effectively, maximizing customer adoption, sales growth, and business. https://squareblogs.net/watchcold1/gtm-go-to-market-strategy-a-comprehensive-guide-for-success